Marketing clarity for startup leaders under real pressure
I help founders and first-time marketing leaders make confident marketing decisions—so growth supports revenue, runway, and scale.
Marketing isn’t the real problem. Decision overload is.
Startup marketing leaders are expected to:
Generate pipeline and revenue
Support a PLG or sales motion
Prove traction to investors and boards
Hire and scale marketing responsibly
Make bets with limited data and limited runway
All while navigating constant urgency, shifting priorities, and pressure to “just try something.”
The result?
Marketing becomes reactive, scattered, and exhausting—without the clarity leadership actually needs to scale.
Your marketing sounding board
Executive marketing strategy
I help marketing leaders define what marketing should actually do at your stage (and what it shouldn’t).
Quarterly and annual strategy advisement
Priority setting and sequencing
Board- and investor-ready narratives
Positioning clarity for growth stages
Marketing leadership
Support for first-time and scaling marketing leaders navigating pressure and ambiguity.
Decision support and prioritization
Managing up to founders, CEOs, and boards
Hiring, resourcing, and role clarity
Confidence, clarity, and leadership growth
Guidance on marketing systems and measurement
Evaluate and help define the marketing systems that work for lean teams and evolving motions.
ICP, audience, and lifecycle clarity
PLG, sales-led, or hybrid operating models
Measurement frameworks tied to revenue, not vanity metrics
Clear signals for “what’s working”
Tool prioritization under budget constraints
What my clients are saying
Vinnie
Sr Content Leader
Elizabeth is really friendly and thoughtful in her responses. She did a great job keeping it on track according to the notes that I provided, and she shared a bunch of nuggets of wisdom throughout the call that were easily applicable. I left our session feeling empowered. She was encouraging and affirming. Looking forward to our next session!
John
Entreprenuer
I have a lot of great notes after meeting with Elizabeth! She provided insights on content strategy, how teams operate in my target market, and how to hone in messaging for my ICP. I also received good advice on how to prioritize the many things I have going on. I recommend meeting with Elizabeth!
Celina
Sr Growth Marketer
I had a very nice call with Elizabeth! She gave me great ideas on how to start my new job as the first marketer in the company. Thank you so much for giving so much clarity.
Anjan
Co-founder
We had a great session with Elizabeth. She was attentive to our queries gave us valuable inputs that we will be working on. Overall very happy
Joseph
Co-founder
Elizabeth offered insightful advice tailored to the unique needs of Mac Shack, particularly emphasizing the importance of understanding our customers and leveraging organic content. Her suggestions to explore low-budget strategies and focus on building a strong referral network were particularly helpful for my small business.