I’m passionate about helping you grow and making an impact

Headshot of Elizabeth Irvine

Meet Elizabeth

I’m a senior B2B SaaS marketing advisor who helps leaders make confident decisions in moments that matter—growth phases, transitions, acquisitions, and the inevitable “we need to figure this out now” moments.

I work with founders and marketing leaders who are under real pressure to drive revenue, align with executives, and build marketing systems that actually work—often without a clear playbook, complete data, or the luxury of time.

Over the past decade, I’ve partnered closely with CEOs, product leaders, sales teams, and boards at B2B SaaS companies navigating growth, transition, and scale, shaping strategy across demand generation, product-led growth, content, and digital experience. My strength is bringing clarity where there’s noise—helping leaders decide what matters most, sequence priorities, and stand behind their decisions with confidence.

I don’t run campaigns or replace your team. I act as a trusted advisor—focused on judgment, structure, and momentum—so marketing becomes a lever for growth instead of a source of friction.

“Elizabeth is really friendly and thoughtful in her responses. She did a great job keeping it on track according to the notes that I provided, and she shared a bunch of nuggets of wisdom throughout the call that were easily applicable. I left our session feeling empowered. She was encouraging and affirming. Looking forward to our next session!”

— Vinnie, Sr Content Leader

What you can expect

This is for you if:

  • You’re a founder, CEO, or first-time marketing leader

  • Marketing feels important—but fragmented or reactive

  • You’re accountable to revenue, investors, or a board

  • You want to build internal capability, not outsource thinking

  • You need sharper priorities, not more tactics

This is not for you if:

  • You want someone to run campaigns or channels

  • You’re looking for one-off tactics, templates, or playbooks

  • You want execution without strategy

How I work:

I operate as a trusted advisor—not another vendor.

Most engagements are structured as monthly advisory retainers designed to be:

  • Predictable

  • Founder- and board-defensible

  • Low-lift on your team

We meet regularly, I provide ongoing decision support, and together we move marketing from reactive to intentional—without adding noise.

Outcomes I’m hired for:

  • Clear marketing priorities aligned to revenue and stage

  • Executive-ready narratives for boards and investors

  • Marketing systems that reduce reactivity and decision churn

✓ I’m not a fractional CMO stepping in to run your function.

✓ I’m not a coach focused on mindset or generic leadership skills.

✓ I’m a senior operator-advisor—focused on judgment, structure, and momentum at moments that matter.

Book time for strategic advisement

A senior B2B SaaS marketing advisor for founders and first-time marketing leaders who need confident decisions—not more tactics.

Schedule now